Client: Decathlon

Advertising Campaign

Helping build brand awareness for Decathlon by creating the “What Does Sport Mean to You?” integrated advertising campaign.

Decathlon, entered the Hong Kong market around three years ago and was looking to increase its brand awareness.
Decathlon’s mission is to make sport accessible for everyone, regardless of age, experience and ability.
“What does Sport Mean To You?” campaign, telling the stories of everyday Hong Kongers and their passion and commitment to sport.

2019
Advertising Campaign

Role:
#Art_Direction #Graphic_Design #Advertising
#Photo_Retouch #Shooting_Direction